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Increasing Local SEO Ranking, Top Factors of 2017

Most of the analysis that is done on the mobile devices is local, what does this mean exactly?It means that the content contains the city names as the other information used in the keywords. Dreamworth is one such company providing local search engine optimization services in Pune.

Does it mean anything to the local business owners? Yes, it means that these local business houses need to focus on the local SEO mainly; this is the only way out to ensure that they grab the attention of their customers(locally available) searching with proximity.

Following are some the factors that will be effective in increasing Local SEO ranking of your company's website:

Explore Local Keywords

The most common mistakes the local business owners do make is not to optimize their websites for local keywords related to their business.The majority of searches done through mobile include local keywords. Customers who are out in a new place likes to search for local businesses.

Hence, if these customers cannot find your business on the search page, they will simply move on to one of your competitors.In order to find the best local keywords for your business, you should use Google Ad words planner. One suggestion would be to use a combination of short and long-tail keywords in your optimization planner.

Meta Data Optimization

Meta includes all the alternative descriptions of your website.

Therefore, you need to check whether the meta data of your website be optimized for local search in business. It also includes all the tags and meta description that gets displayed on Google on searching anything related to your business. Although, it is not 100% sure that Google will be using the title and description tags you place on the page.

Most businesses don't really pay much attention to their meta data, leading them to miss out on opportunities to reach out to a more local target audience as they end up using local keywords.

It would be better if you would go through all the meta data on your website and update with including your chosen local keywords.It wouldn't take much time for you to make these changes, at the same time the results from doing so will lead to a big difference in ranking of your website on Google page.

Optimize Content more suited for Local Keywords

One thing that can make a huge impact in terms of local SEO is by optimizing content on each page of your website for local keywords.

Another point to consider is to focus on quality and not quantity, which is very important when optimizing the content on your site for your selected keywords. You have to know this that Google does not go kindly on websites that use too many keywords over and over again in their content.

Make sure that you use the keywords better optimizing the content by using them in important locations such as the title, subheading or in the first few lines of the paragraph in your content.

Although there is no keyword density that you could adhere to constantly but you can always aim for around 1% keyword usage.

This means that if you have a content of around thousand words, you should use your main keyword at least 10 times. You can also use some long-tail keywords as secondary keywords. The important thing is that your content should be very much readable and relevant to the readers.

This will get you full benefits of your keywords.

NAP Listings should be consistent

The NAP stands for Name – Address – Phone number. A NAP listing is a listing on the internet where these details about your business or company appear on the Google search page.

Do you remember when you had last checked the consistency of your NAP listings? To fully optimize your business for local search, all of your NAP listings need to be identical everywhere on the internet. This might seem a small and tedious thing, but even a small thing like Rd for Road in your address can harm your SEO and make it difficult for customers to reach you.

Make sure you have reviewed all your NAP listing and inform any websites that have displayed your information incorrectly. Check on all your social media accounts and other pages to make sure that the address listing displayed are correct.

PBN Links

A PBN – Private Blog Network is a group of websites that you can use to create backlinks to your main business website.It is well known that link building with PBNs is very difficult for some SEOs. This is mainly because of some marketers who have made low-quality PBN sites with poorly written content. Others are built based on old websites that no longer functions.

They beat way to using PBN successfully, is to make sure that they only have original and high-quality content.

Another way to make it more effective is by making sure the PBNs have a connection to the theme of your target website. If you don't have your network of PBNs then you can always find lots of people selling high authority powerful links from their own website's network.

The prices for these networks may vary, some offers for a monthly fee while others may have a one-off fee. It would probably be best if to use one of your main target keywords for an anchor as the strength of these networks is very strong.

Everyone wishes to be successful, but the only thing that separates the successful and the failure one is the tendency of being persistent.Now, this idea is very comparable to the SEO story. Every time the name of your company is displayed online, it has to consist of the usage of local keywords. You need to use your Nap accurately and continuously with the same format.

Consistency ensures you to chase your clients quickly, and you get them notified supporting the development of your organization. Hope these points help you to grow and your business to become better.Still confused and possess doubts? Want a professional to help you out!

Dreamworth specializes in the SEO building and , we provide the solutions in accordance to you and your satisfaction. Please feel free to contact us; for us our customer’s satisfaction is a priority, and we stand by our statement firmly.

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Proven Ways For Improving Search Engine Rankings in Google

Everyone wants to gain more exposure in search rankings.That's because organic search traffic is an established path for business growth.

The only concern is, SEO keeps fluctuating, and no-one wants to get penalize by following black hat methods. Google has been rolling out updates, from Panda to Penguin to Google EMDs (exact match domain names) and just recently, the (PBN) Private Blog Network deindexing updates.

If you're concerned about getting targeted traffic without any undesirable penalties, then this article is for you.

To rank well, your content needs to be parallel with that task. That's why I'm going back to basics with SEO to help you understand the new SEO rules; learn how to optimize your on-page and off page SEO.

This tutorial will teach you what you need to optimize and improve your Google rankings so you can generate more organic traffic to your website without getting penalized.

Here's a list of the topics I'll cover:

  • Define your current search ranking
  • Track the right metrics
  • Ways to find converting keywords

Step #1: Define Your Current Search Ranking

To improve your site's search ranking, it's necessary to understand your current position within the Google search results.This is quite important although your website is new. There are many tools and resources that can give you this information.

Use Serps.com to visualize your site's keyword rank: If you've been targeting specific keywords, Type in your keyword and your site.

Check your website speed: Next, it's important to determine your website speed, as this is a serious Google ranking factor. If your website is slow, you've got very high chances of dropping your search engine rankings and it'll have a negative effect on sales too.

Step #2: Track the Right Metrics

Next, it's time to trace important metrics for your site to search out what alternative factors you need to improve. Here are the most important metrics to assess.

Organic traffic: It's important to understand how many visitors find your site via Google.It's an excellent way to assess its effectiveness. A chart published on Business2Community shows that 52% of Hubspot's leads in 2012 came from search engines. Hubspot's chart also shows the importance of SEO in lead conversion.

To find out what no of visitors reach your site, log into your Google Analytics account and consider the acquisition channels report.

Step #3: Ways to find converting keywords:

So you're trying to find those valuable keywords that convert at a high rate to sell your product or services through your website. Remember, those keywords are a hugely valuable for your business.Here's how.

1. Dig into your Analytics

It takes a little more time to find the keywords that are driving conversions, but it's not too difficult. Go to Traffic -> Sources -> Search -> Organic. Then click «Advanced Segments» and apply the custom segment.This will show you all the organic search queries.

2. Look for Patterns

Depending on how much information you have, you might want to set your date range for a pretty long period (say, three months or a year) Therefore you've got enough aggregated keywords that just will begin to appear for patterns.Every website and business are totally different, but here are some of the patterns that habitually emerge in our own converting keywords:

There is no point in building links to an unhealthy site.

How link building has changed: Until 2012, spammy links increased search engine rankings for thousands of people.This Moz case study, however, shows how one site used link schemes to gain inbound links.

But recent Google updates mean link schemes don't work longer. Use them and you will incur a penalty rather than earn a reward.

That's why it's essential to think about how you generate links to your site.As SEO Professionals says, links shouldn't just LOOK natural, they should BE natural.

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